Apr. 25, 2023 - 3:00 p.m. EDT
Join Michael Verde as he dives into The Expectation Effect by David Robson.
We are suggesting a donation of $5 for the webinar, but please feel free to adjust the amount to whatever you like. If you don’t wish to donate at this time, enter 0 in the space below and click “add to cart”. We look forward to seeing you in the webinar!
All donations will go to support Memory Bridge and its mission to end the emotional isolation of people with dementia. Memory Bridge is a 501(c)(3) organization, and donations are tax deductible.
Suggested donation: $5.00
“As David Robson makes plain in this compelling book, the way we think about the world can profoundly shape how we navigate it. Based in science and packed with smart advice, The Expectation Effect will expand your mind—and maybe even extend your life.”
—Daniel Pink, New York Times bestselling author of When, Drive, and To Sell Is Human
A journey through the cutting-edge science of how our mindset shapes every facet of our lives, revealing how your brain holds the keys to unlocking a better you
What you believe can make it so.
You’ve heard of the placebo effect and how sugar pills can accelerate healing. But did you know that sham heart surgeries often work just as well as placing real stents? Or that people who think they’re particularly prone to cardiovascular disease are four times as likely to die from cardiac arrest? Such is the power and deadly importance of the expectation effect—how what we think will happen changes what does happen.
Melding neuroscience with narrative, science journalist David Robson takes readers on a deep dive into the many life zones the expectation effect permeates. We see how people who believe stress is beneficial become more creative when placed under strain. We see how associating aging with wisdom can add seven plus years to your life. People say seeing is believing but, over and over, Robson proves that the converse is truer: believing is seeing.
The Expectation Effect is not woo-woo. You cannot think your way into a pile of money or out of a cancer diagnosis. But just because magical thinking is nonsense doesn’t mean rational magic doesn’t exist. Pointing to accepted psychology and objective physiology, Robson gives us the practical takeaways we need to improve our fitness, productivity, intelligence, and happiness. Any reader who wants to take their fate into their own hands need only pick up this book.
The webinar will be 60 minutes. If you’d like to attend but can’t make it on the 25th, register and we'll send you a link to the recorded webinar. It will be available for 7 days following the live webinar, and will be accessible to everyone who registers in advance.
Date: April 25, 2023
Start time: 03:00 p.m. EST
End time: 04:00 p.m. EST